Promoting the new consumption idea (showing the Italian lifestyle to the Chinese consumer)

The name of Beijing Rinascimento originates from a famous culture movement in the Italian history. The word "Rinascimento" means rebirth or revitalization, and has not the clear the beginning date and ending date, but as usually it includes evolution period from the old time to a new developing time in every industry. By way of such an idea, Rinascimento leads an elegant and one’s self-value life attitude for Chinese consumers through the platform made by himself, and shows Italian lifestyle completely, thereby promote Chinese new consumption ideas.

Showroom Rinascimento tot. 416 sq.m.divided two floors and 'situated in the area of the Central Business District of Beijing. In collaboration with Fermano Export consortium comprising the following companies footwear Marchegiani: Giorgio Piergentili, Gianfranco Butteri, Giorgio FabianiCapezzani, Ernesto Dolani, Luca Guerrini, Morelli and GiadaGabrielli. Accessories Bags, Ripani, wine: ColliRipani.